“Chicago Acts Together Week” Marketing Toolkit for Theatres & Partners

Below are images, links, and copy to help your organization participate in Chicago Acts Together Week! We ask that you also follow along with @ChicagoPlays on Facebook, Instagram, and Twitter and share as much as possible during the week. If you have questions or need additional information, please contact Hayley Ross at hayley@chicagoplays.com.


General Campaign Resources

Dates: October 19-23, 2020
Public Landing Page: ChicagoPlays.com/Chicago-Acts-Together
Official Hashtag: #ChicagoActsTogether
Secondary Hashtag: #ChiTheatre
Tag in Social Media Posts: @ChicagoPlays

Description:
As we are missing the start of the traditional theatre season this fall, we must act together to ensure that theatre survives and thrives in Chicago. The shutdown caused by the COVID-19 pandemic has been especially hard on the theatre community. Theatres were some of the first to close and will be the last to re-open and it is vital that we garner much-needed support for Chicago’s theatre industry.

Join the Chicago theatre community October 19-23 for Chicago Acts Together Week as we take actions to ensure a strong and successful future for our industry! Learn more at https://chicagoplays.com/chicago-acts-together.

“Chicago Acts Together Week” Logo (jpg)
“Chicago Acts Together Week” White Logo (png) – for dark backgrounds
“Chicago Acts Together Week” Black Logo (png) – for light backgrounds

Square Graphic (1080 x 1080px) – good for Instagram or Facebook posts
Vertical Story Graphic (1080 x 1920px) – good for Instagram and Facebook Stories
Horizontal Graphic (1200 x 675px) – good for Twitter or Facebook posts

Monday 10/19: We Will Be Back
Tuesday 10/20: Share the Love
Wednesday 10/21: Make Your Vote Count
Thursday 10/22: Make Your Voice Heard
Friday 10/23: Support a Theatre


Monday, October 19: We Will Be Back

On this day we want to communicate a message of hope and optimism for the Chicago theatre community. The following two actions will help us accomplish this.

ACTION 1: Participate in the “We Will Be Back” Video Blitz at 10:00AM

Campaign Launch Video
We recommend sharing the video from the League’s YouTube and Facebook pages; however, we are including a download link if needed.
YouTube 
Facebook 
Dropbox (Note: The video file is 321MB)

Static Video Promo Image (jpg) – for email inclusion, where a video can’t be shared

Sample Text:
The past few months have been especially difficult for artists and theatres, but we are resilient. We are still planning and working towards the day that we can be together again to sing, act, dance, write, and create.

While our stages may be dark, our creative spirit is brighter than ever.

Even in these tough times, we seek to keep the spirit of Chicago theatre alive through connecting virtually through online performances and programs as well as creating opportunities to safely bring our community together in-person.

We are Chicago theatre, and we will be back.

Sample Social Media Posts:
While our stages may be dark, our creative spirit is brighter than ever. We are Chicago theatre, and we will be back. #ChicagoActsTogether

The past few months have been difficult, but #ChiTheatre is resilient. We are still planning and working towards the day that we can be together again to sing, act, dance, write, and create. We will be back. #ChicagoActsTogether

ACTION 2: Print, Display, and Distribute the Campaign Poster

8.5×11″ Campaign Poster (black & white + color versions are available)
– Send the poster to everyone you think would like to show their pride in Chicago theatre and then post one yourself in a window in your theatre, your home, or your office. Take a photo of it and encourage your social media followers to do the same.
– There are 5 digital versions available to download for free! Print the black & white version or choose from 4 colors (yellow, purple, blue, red).


Tuesday, October 20: Share the Love

Even while we are apart, the spirit of Chicago theatre lives on. On this day we want theatre organizations, theatre workers, and theatre-goers to spread love for Chicago theatre. Here are two ways to do so.

ACTION 1: Post a Photo of Your Last Chicago Theatre Experience

With this action, we are looking to get some traction on social media using the hashtag #ChicagoActsTogether. Anyone can participate and the League will share/repost as much as possible.

Social Prompt Action Graphic (square; 1080 x 1080px)

Sample Social Media Posts:
Post a photo from your last Chicago theatre experience – in the audience, on the stage, or behind the scenes – and challenge 3 friends to do it next. Tag #ChicagoActsTogether for a chance to be featured!

Chicago Acts Together Week continues! Whether you were in the audience, on the stage, or behind the scenes, share a photo from your last #ChiTheatre experience with the hashtag #ChicagoActsTogether. Challenge 3 friends to do the same!

Take a moment for #ChicagoActsTogether. Post a photo from your last Chicago theatre experience – in the audience, on the stage, or behind the scenes – and challenge 3 friends to do the same!

ACTION 2: Take a Selfie in Your “Chicago Acts Together” T-Shirt

T-Shirt Action Graphic (square; 1080 x 1080px)

For those who purchased a “Chicago Acts Together” t-shirt from creatives who care earlier this year!

Take a selfie in the t-shirt, post, and tag it #ChicagoActsTogether. Along with the photo, share what you love and miss about Chicago theatre.


Wednesday, October 21: Make Your Vote Count

Voting is essential in helping to create the future of the arts. Due to COVID-19, voting looks a little different this year. It is important for us to provide as much information as possible to followers in and around Illinois to ensure their vote gets cast and counted.

ACTION: Share Voting Resources

Share any of the below voting resources with your followers and direct them to https://chicagoplays.com/chicago-acts-together/ for more information. Remember to use the #ChicagoActsTogether hashtag!

Additional resources to share:

Sample Social Media Posts:
Your vote in the 2020 Election is essential. Make your vote count by creating your voting plan, checking the voting deadlines in your state, and encouraging friends and family to do the same! #ChicagoActsTogether #Vote

Planning to vote by mail in the 2020 Election? Double check the deadlines for your mail-in ballot to ensure that your vote gets counted! #ChicagoActsTogether


Thursday, October 22: Make Your Voice Heard

On this day, we want to encourage followers to make their voices heard by contacting local officials and advocating for support for the theatre community!

ACTION 1: Write a Letter or Make a Call to a Local Official

“Make Your Voice Heard” Action Graphic (square; 1080 x 1080px) – direct people to https://chicagoplays.com/chicago-acts-together/

Provide the Arts Alliance IL Legislator Lookup to your followers so they can find out who their elected officials are and how to contact them. Encourage followers to write a unique and personal letter or make a phone call in support of arts funding that will grab the official’s attention. Below are a few calls to action that the writer/caller may want to include:

  • Advocate for additional stimulus payments to help artists and theatre workers who are struggling financially due to COVID-19 and its effect on the theatre community
  • Advocate for additional unemployment benefits and extended benefits for artists and theatre workers who have lost their jobs
  • Advocate for national and state relief funding for arts organizations
  • Include a personal story about how theatre has impacted you and its importance to your city and state

Sample Social Media Posts:
Make your voice heard by calling or writing a personal letter to your local officials to demand support for the theatre community! Find your local officials here: http://bit.ly/AAILegLookup #ChicagoActsTogether

Tell your local officials how important theatre is to you, your city, and your state by calling or writing a personal letter. Find your local officials here: http://bit.ly/AAILegLookup #ChicagoActsTogether

ACTION 2: Amplify the Be An Arts Hero DAWN ACT

Amplify the message of the “Be An Arts Hero” campaign and encourage followers to support the DAWN (Defend Arts Workers Now) ACT.

https://beanartshero.com/dawn

About the DAWN ACT:
This bill authorizes the National Endowment for the Arts (NEA), the National Endowment for the Humanities (NEH), the Institute of Museum and Library Services (IMLS), the Corporation for Public Broadcasting (CPB), and the Small Business Administration (SBA) $43.85 billion to make grants to the operators, employees, and artists of live venues, recording venues, cultural spaces, and related businesses to address the effects of the COVID-19 pandemic on all Arts Workers across the national Arts Economy.

Specifically, the NEA, NEH, IMLS, CPB, and SBA may make an initial grant to individual and institutional applicants based on costs incurred between March 1, 2020 and December 31, 2020 at a full 100%. A supplemental grant that is 75% may be used for expenses incurred through June 30, 2021.

Download the DAWN ACT Social Media Graphics

Sample Social Media Posts:
Be An #ArtsHero and encourage Congress to pass the #DAWNACT in support of Arts workers across the country. Learn More: https://beanartshero.com/dawn #ChicagoActsTogether

Want to be an #ArtsHero? Call on your Senators to pass the #DAWNACT in support of  Arts workers across the country. Find your Senators here: https://bit.ly/2T01tIF #ChicagoActsTogether


Friday, October 23: Support a Theatre

Theatres are working tirelessly to stay connected to audiences during this time. Use this day as an opportunity to promote an upcoming performance or ask for support for the community as a whole.

ACTION: Support Chicago Theatres

“Support a Theatre” Action Graphic (square; 1080 x 1080px)

Encourage your followers to purchase a ticket or make plans to attend a virtual performance, buy a subscription or membership, or donate. Promote your own upcoming show, another theatre’s show, or encourage followers to support the theatre community in general.

As you share, remember to use the #ChicagoActsTogether hashtag and tag @ChicagoPlays when possible.

Sample Social Media Posts:
Chicago theatre can’t survive without your support! Purchase a ticket or make plans to attend an online performance, buy a subscription or membership, or make a donation to a non-profit theatre. #ChicagoActsTogether

The final day of Chicago Acts Together Week is all about supporting theatres! Make your plans to stream a virtual performance today. Visit ChicagoPlays.com or HotTix.org. #ChicagoActsTogether #ChiTheatre

How are you supporting Chicago theatre? Post a photo and tell us by using the hashtag #ChicagoActsTogether.

3 ways to support the #ChiTheatre industry right now:

  • Stream an online theatre performance or attend a virtual class.
  • Buy a season subscription or membership for next season.
  • Donate to your favorite non-profit theatres.

#ChicagoActsTogether

 

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