Theatre Week Marketing Toolkit

Below are images, links, and copy to help your organization promote Chicago Theatre Week 2022! If you have questions or need additional information, please contact Hayley Ross at hayley@chicagoplays.com.

Key Dates:

On-Sale Time is 10:00am CST Tuesday, January 11, 2022
Chicago Theatre Week takes place Thursday, February 17 through Sunday, February 27, 2022

Key Documents:

Box Office Instructions (please ensure that your box office staff has this important information!)
Theatre Promotional Form (required for all participating theatres)

Official Hashtag:

#CTW22
Where possible, also include #ChiTheatre.

Main Website:

ChicagoTheatreWeek.com

Logos:

CTW has a new logo for 2022! Please use the new logo in your materials and promotion instead of the logo from previous Chicago Theatre Weeks.

Color Logo – JPG – click here to view
Black & White Logo – JPG – click here to view
White Logo (transparent background)
 – PNG – click here to view
Color Logo (transparent background) – PNG – click here to view
For other versions, please contact us.

Email/Social Media/Website/Blog Images:

For eblasts, please add Hayley@chicagoplays.com to your organization’s email list before sending.
Images should link to http://www.chicagotheatreweek.com. Other sizes available upon request. Once posted on your website, please send the web link or screenshot to Hayley@chicagoplays.com.

Use before Tuesday, Jan 11:

Instagram – 1080 x 1080 
Facebook – 940 x 788
Twitter – 1600 x 900

Use after 10AM Tuesday, Jan 11:

Instagram – 1080 x 1080 
Facebook – 940 x 788
Twitter – 1600 x 900

Use anytime:

Small Banner – 200 x 300
Cube Ad – 300 x 250
Leaderboard Ad – 728 x 90

Sample E-Newsletter Mentions:

Before January 11: Mark your calendar for the tenth annual Chicago Theatre Week: February 17-27, 2022! Specially-priced tickets will go on sale at 10am Tuesday, January 11 at ChicagoTheatreWeek.com. Join the celebration – Tickets are only $15 or $30 (or less!).

January 11 or after: [THEATRE COMPANY] is proud to participate in the tenth annual Chicago Theatre Week February 17-27, 2022. Find participating productions and special deals at ChicagoTheatreWeek.com!

Press Release Boilerplate:

In the press release of your participating show, you can add the details of your Chicago Theatre Week offer and special incentives, plus the below boilerplate:

About Chicago Theatre Week
Chicago Theatre Week is an annual celebration of the rich tradition of theatre-going in Chicago during which visitors and residents can access value-priced tickets. As a program of the League of Chicago Theatres, in partnership with Choose Chicago, CTW is celebrating its 10th anniversary February 17-27, 2022. Find more information at ChicagoTheatreWeek.com.

Sample Curtain Speech:

“This performance is/was part of the tenth annual CHICAGO THEATRE WEEK, happening right now through Sunday, February 27! A program of the League of Chicago Theatres with support from Choose Chicago, theatres all across the city have come together to offer value-priced tickets to their productions this week. To find out more, you can visit Chicago Theatre Week dot com. And make sure to tell your friends!”

Program Inserts and Ads:

If you would like to include program inserts or complimentary ad space for a Chicago Theatre Week ad in your printed or digital programs, please contact hayley@chicagoplays.com. For inserts, tell us the quantity needed and provide a deadline. For ads inside your program, tell us the ad specs and provide a deadline.

Sample copy for Twitter posts:

– Chicago Theatre Week is celebrating 10 years this February 17-27! Experience the thrill of live theatre with $15 and $30 tickets. Find out more at ChicagoTheatreWeek.com. #CTW22

– We’re participating in the 10th annual Chicago Theatre Week February 17-27! Check it out at ChicagoTheatreWeek.com and experience the thrill of #ChiTheatre. #CTW22

– Discover the fearless soul of Chicago during Chicago Theatre Week! $15 and $30 tickets are available to shows across Chicago. Learn more: ChicagoTheatreWeek.com #CTW22

(Link/Tag @chicagoplays on Twitter when possible.)

Sample copy for Facebook and Instagram posts:

– The tenth annual Chicago Theatre Week takes place February 17-27, 2022! Value-priced $15 and $30 CTW tickets are now available to productions throughout Chicago. Check it out at http://www.chicagotheatreweek.com! #CTW22

– Discover Chicago’s fearless soul by seeing a show (or 2, or 10!) during the tenth annual Chicago Theatre Week this February! $15 and $30 value-priced tickets are on sale now: ChicagoTheatreWeek.com. #CTW22

– Tickets are on sale NOW for the 10th annual Chicago Theatre Week! Join the celebration February 17-27, 2022. Find participating shows and offer details at http://www.chicagotheatreweek.com! #CTW22

(Follow and link to the League of Chicago Theatres’ ChicagoPlays Facebook page or @chicagoplays on Instagram when possible.)

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