Theatre Week Marketing Toolkit

Below are images, links, and copy to help your organization promote Chicago Theatre Week 2020! If you have questions or need additional information, please contact Hayley Ross at hayley@chicagoplays.com and/or Laura Nair at laura@chicagoplays.com.

Key Dates:

On-Sale Time is 10:00am CST Tuesday, January 14, 2020
Chicago Theatre Week takes place Thursday, February 13 through Sunday, February 23, 2020

Key Documents:

Box Office Instructions (please ensure that your box office staff has this important information!)
Theatre Promotional Form (required for all participating theatres)

Official Hashtag:

#CTW20
Where possible, also include #ChiTheatre.

Logos:

Color Logo – JPG – click here to view
Black & White Logo – JPG – click here to view
White Logo (transparent background)
 – PNG – click here to view
Color Logo (transparent background) – PNG – click here to view
For other versions, please contact us.

COMING SOON – Email/Social Media/Website/Blog Images:

For eblasts, please add Hayley@chicagoplays.com to your organization’s email list before sending.
Images should link to http://www.chicagotheatreweek.com. Other sizes available upon request. Once posted on your website, please send the web link or screenshot to Hayley@chicagoplays.com.

Use before Tuesday, Jan 14:

1200×1200 (good for Facebook or emails)
1080×1080 (good for Instagram)
1024×512 (good for Twitter)

Use after 10AM Tuesday, Jan 14:

1200×1200 (good for Facebook or emails)
1080×1080 (good for Instagram)
1024×512 (good for Twitter)

Use anytime:

Small Banner 200 x 300
Cube Ad 300 x 250
Leaderboard Ad 728 x 90
Email Banner 600 x 100

Sample E-Newsletter Mentions:

Before January 14: Mark your calendar for Chicago Theatre Week: February 13-23, 2020! Specially-priced tickets will go on sale at 10am Tuesday, January 14 at www.ChicagoTheatreWeek.com. Choose from more than 100 productions – Tickets are only $15 or $30 (or less!).

January 14 or after: [THEATRE COMPANY] is proud to participate in Chicago Theatre Week February 13-23, 2020. Check out www.ChicagoTheatreWeek.com for special deals to more than 100 participating shows!

Press Release Boilerplate:

In the press release of your participating show, you can add the details of your Chicago Theatre Week offer and special incentives, plus the below boilerplate:

About Chicago Theatre Week
Chicago Theatre Week is an annual celebration of the rich tradition of theatre-going in Chicago during which visitors and residents can access value-priced tickets. As a program of the League of Chicago Theatres, in partnership with Choose Chicago, CTW is heading into its eighth year and will take place February 13-23, 2020. More than 100 theatre productions are expected to participate in neighborhoods throughout the city and suburbs. Find more information at ChicagoTheatreWeek.com.

Sample Curtain Speech:

“This performance is/was part of the eighth annual CHICAGO THEATRE WEEK, happening right now through Sunday, February 23! A program of the League of Chicago Theatres with support from Choose Chicago, theatres all across the city have come together to offer value-priced tickets to their productions this week. To find out more, you can visit Chicago Theatre Week dot com. And make sure to tell your friends!”

Sample Restaurant Partner Letter:

A 2020 template is available here (Google Doc). Download and modify to best fit who you’re contacting.

Sample copy for Twitter posts:

– Chicago Theatre Week returns February 13-23! $15 and $30 tickets to more than 100 participating shows. Find out more at ChicagoTheatreWeek.com. #CTW20

– We’re participating in Chicago Theatre Week February 13-23! Check it out at ChicagoTheatreWeek.com and fall in love with #ChiTheatre. #CTW20

– Discover the fearless soul of Chicago through Chicago Theatre Week! $15 and $30 tickets are available to more than 100 participating shows across Chicago. Learn more: ChicagoTheatreWeek.com #CTW20

(Link/Tag @chicagoplays on Twitter when possible.)

Sample copy for Facebook and Instagram posts:

– Chicago Theatre Week will take place February 13-23, 2020! Beginning at 10am Tuesday, January 14, value-priced $15 and $30 CTW tickets will be available to more than 100 productions throughout Chicago. Check it out at http://www.chicagotheatreweek.com! #CTW20

– Discover Chicago’s fearless soul by seeing a show (or 2, or 10!) during Chicago Theatre Week this February! $15 and $30 value-priced tickets to over 100 participating shows will go on sale Tuesday, January 14. #CTW20

– [after 10am Jan 14] Tickets are on sale NOW for Chicago Theatre Week! Choose from more than 100 shows playing February 13-23, 2020. Find participating shows and offer details at http://www.chicagotheatreweek.com! #CTW20

– [after 10am Jan 14] Discover Chicago’s fearless soul by seeing a show (or 2, or 10!) during Chicago Theatre Week! $15 and $30 value-priced tickets to more than 100 participating shows are on sale now at ChicagoTheatreWeek.com. #CTW20

(Follow and link to the League of Chicago Theatres’ ChicagoPlays Facebook page or @chicagoplays on Instagram when possible.)

Connect With Us:

Send this to a friend