Theatre Week Marketing Toolkit

Below are images, links, and copy to help your organization promote Chicago Theatre Week 2023! If you have questions or need additional information, please contact Hayley Ross at hayley@chicagoplays.com.

Key Dates:

On-Sale Time is 10:00am CST Tuesday, January 10, 2023
Chicago Theatre Week takes place Thursday, February 16 through Sunday, February 26, 2023

Key Documents:

Box Office Instructions (please ensure that your box office staff has this important information!)
Theatre Promotional Form (required for all participating theatres)

Official Hashtag:

#CTW23
Where possible, also include #ChiTheatre.

Main Website:

ChicagoTheatreWeek.com

Logos:

Color Logo – JPG – click here to view
Black & White Logo – JPG – click here to view
White Logo (transparent background)
 – PNG – click here to view
Color Logo (transparent background) – PNG – click here to view
For other versions, please contact us.

Email/Social Media/Website/Blog Images:

For eblasts, please add Hayley@chicagoplays.com to your organization’s email list before sending.
Images should link to http://www.chicagotheatreweek.com. Other sizes available upon request. Once posted on your website, please send the web link or screenshot to Hayley@chicagoplays.com.

Small Banner – 200 x 300
Cube Ad – 300 x 250
Leaderboard Ad – 728 x 90

:30 Video .mov file
:15 Vide0 .mov file

Sample E-Newsletter Mentions:

Before January 10: Mark your calendar for the eleventh annual Chicago Theatre Week: February 16-26, 2023! Specially-priced tickets will go on sale at 10am Tuesday, January 10 at ChicagoTheatreWeek.com. Don’t Miss Out – Tickets are only $15 or $30 (or less!).

January 10 or after: [THEATRE COMPANY] is proud to participate in the eleventh annual Chicago Theatre Week February 16-26, 2023. Find participating productions and special deals at ChicagoTheatreWeek.com!

Press Release Boilerplate:

In the press release of your participating show, you can add the details of your Chicago Theatre Week offer and special incentives, plus the below boilerplate:

About Chicago Theatre Week
Chicago Theatre Week is an annual celebration of the rich tradition of theatre-going in Chicago during which visitors and residents can access value-priced tickets. As a program of the League of Chicago Theatres, in partnership with Choose Chicago, Chicago Theatre Week takes place February 16-26, 2023. Find more information at ChicagoTheatreWeek.com.

Sample Curtain Speech:

“This performance is/was part of CHICAGO THEATRE WEEK, happening right now through Sunday, February 26! A program of the League of Chicago Theatres with support from Choose Chicago, theatres all across the city have come together to offer value-priced tickets to their productions this week. To find out more, you can visit Chicago Theatre Week dot com. And make sure to tell your friends!”

Program Inserts and Ads:

If you would like to include program inserts or complimentary ad space for a Chicago Theatre Week ad in your printed or digital programs, please contact hayley@chicagoplays.com. For inserts, tell us the quantity needed and provide a deadline. For ads inside your program, tell us the ad specs and provide a deadline.

Sample copy for Twitter posts:

– Chicago Theatre Week is back February 16-26! Experience the thrill of live theatre with $15 and $30 tickets. Find out more at ChicagoTheatreWeek.com. #CTW23

– We’re participating in the 11th annual Chicago Theatre Week February 16-26! Check it out at ChicagoTheatreWeek.com and experience the thrill of #ChiTheatre. #CTW23

– There’s something for everyone during Chicago Theatre Week! $15 and $30 tickets are available to shows across Chicago. Learn more: ChicagoTheatreWeek.com #CTW23

(Link/Tag @chicagoplays on Twitter when possible.)

Sample copy for Facebook and Instagram posts:

– Chicago Theatre Week is back February 16-26, 2023! Value-priced $15 and $30 CTW tickets are now available to productions throughout Chicago. Check it out at http://www.chicagotheatreweek.com! #CTW23

– Experience the thrill of live theatre by seeing a show (or 2, or 10!) during the eleventh annual Chicago Theatre Week this February! $15 and $30 value-priced tickets are on sale now: ChicagoTheatreWeek.com. #CTW23

– Tickets are on sale NOW for the 11th annual Chicago Theatre Week February 16-26, 2023. Find participating shows and offer details at http://www.chicagotheatreweek.com! #CTW23

(Follow and link to the League of Chicago Theatres’ ChicagoPlays Facebook page or @chicagoplays on Instagram when possible.)