Theatre Week Marketing Toolkit

Below are images, links, and copy to help your organization promote Chicago Theatre Week 2019! If you have questions or need additional information, please contact Lucas Garcia at lucas@chicagoplays.com and/or Laura Nair at laura@chicagoplays.com.

*LOOKING FOR THE YEAR OF CHICAGO THEATRE DIGITAL TOOLKIT? Click Here!

Key Dates:

On-Sale Time is 10:00am CST Tuesday, January 8, 2019
Chicago Theatre Week takes place Thursday, February 7 through Sunday, February 17, 2019

Key Documents:

Box Office Instructions (please ensure that your box office staff has this important information!)
Theatre Promotional Form (required for all participating theatres)

Official Hashtag:

#CTW19
Where possible, also include #2019isYOCT and #ChiTheatre.

Logos:

Color Logo – JPG – click here to view
Black & White Logo – JPG – click here to view
White Logo (transparent background)
 – PNG – click here to view
To save the logo, right-click on the image. For other versions, please contact us.

Email/Social Media/Website/Blog Images:

For eblasts, please add Lucas@chicagoplays.com to your organization’s email list before sending.
Images should link to http://www.chicagotheatreweek.com. Other sizes available upon request. One posted on your website, please send the web link or screenshot to Lucas@chicagoplays.com.

Use before Tuesday, Jan 8:

1200×1200 (good for Facebook or emails) – click here to view and then right-click to save
1080×1080 (good for Instagram) – click here to view and then right-click to save
1024×512 (good for Twitter) – click here to view and then right-click to save

Use after 10AM Tuesday, Jan 8:

1200×1200 (good for Facebook or emails) – click here to view and then right-click to save
1080×1080 (good for Instagram) – click here to view and then right-click to save
1024×512 (good for Twitter) – click here to view and then right-click to save

Use anytime:

Small Banner 200 x 300 – click here to view and then right-click to save
Cube Ad 300 x 250 – click here to view and then right-click to save
Leaderboard Ad 728 x 90 – click here to view and then right-click to save
Email Banner 600 x 100 – click here to view and then right-click to save

Sample E-Newsletter Mentions:

Before January 8: Mark your calendar for Chicago Theatre Week: February 7-17, 2019! Specially-priced tickets will go on sale at 10am Tuesday, January 8 at www.ChicagoTheatreWeek.com. Choose from more than 100 productions – Tickets are only $15 or $30 (or less!).

January 8 or after: [THEATRE COMPANY] is proud to participate in Chicago Theatre Week February 7-17, 2019. Check out www.ChicagoTheatreWeek.com for special deals to more than 100 participating shows!

Press Release Boilerplate:

In the press release of your participating show, you can add the details of your Chicago Theatre Week offer and special incentives, plus the below boilerplate:

Chicago Theatre Week
Returning for the seventh year and kicking off 2019 as the Year of Chicago Theatre, Chicago Theatre Week will take place February 7-17, 2019. Home to a community of creators, risk-takers, and big hearts, Chicago theatre is a hotbed for exciting new work and hundreds of world premieres every year. Through value-priced tickets to more than 100 shows, visitors and residents will again have the opportunity to sample the extraordinary range of theatrical offerings throughout Chicagoland. The CTW ticket offers will be listed on a centralized website – www.ChicagoTheatreWeek.com – starting January 8, 2019. Chicago Theatre Week is presented by the League of Chicago Theatres with support from Choose Chicago.

Sample Curtain Speech:

“This performance is/was part of the seventh annual CHICAGO THEATRE WEEK, happening right now through Sunday, February 17! A program of the League of Chicago Theatres with support from Choose Chicago, theatres all across the city have come together to offer value-priced tickets to their productions this week. To find out more, you can visit Chicago Theatre Week dot com. And make sure to tell your friends!”

Sample Restaurant Partner Letter:

A 2019 template is available here (Google Doc). Modify to best fit who you’re contacting.

Sample copy for Twitter posts:

– Chicago Theatre Week returns February 7-17! $15 and $30 tickets to more than 100 participating shows. Find out more at ChicagoTheatreWeek.com. #CTW19

– We’re participating in Chicago Theatre Week February 7-17! Check it out at ChicagoTheatreWeek.com and fall in love with #chitheatre. #CTW19

– The 2019 Chicago Theatre Week kicks off the Year of Chicago Theatre! Make your theatre-going plans today: ChicagoTheatreWeek.com #CTW19 #2019isYOCT

– Discover the fearless soul of Chicago through Chicago Theatre Week! $15 and $30 tickets are available to more than 100 participating shows across Chicago. Learn more: ChicagoTheatreWeek.com #CTW19

(Link/Tag @chicagoplays when possible.)

Sample copy for Facebook posts:

– Chicago Theatre Week will take place February 7-17, 2019! Beginning at 10am Tuesday, January 8, value-priced $15 and $30 CTW tickets will be available to more than 100 productions throughout Chicago. Check it out at http://www.chicagotheatreweek.com! #CTW19

– In 2019, kick off the Year of Chicago Theatre and discover Chicago’s fearless soul by seeing a show (or 2, or 10!) during Chicago Theatre Week! $15 and $30 value-priced tickets to over 100 participating shows will go on sale Tuesday, January 8. #CTW19 #2019isYOCT

– [after 10am Jan 8] Tickets are on sale now for Chicago Theatre Week! Choose from more than 100 shows playing February 7-17, 2019. Find participating shows and offer details at http://www.chicagotheatreweek.com! #CTW19

– [after 10am Jan 8] Kick off the Year of Chicago Theatre and discover Chicago’s fearless soul by seeing a show (or 2, or 10!) during Chicago Theatre Week! $15 and $30 value-priced tickets to more than 100 participating shows are on sale now at ChicagoTheatreWeek.com. #CTW19 #2019isYOCT

(Follow and link to the League of Chicago Theatres’ ChicagoPlays page when possible.)

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