CTW21 Marketing Toolkit

Below are images, links, and copy to help your organization promote our reimagined Chicago Theatre Week 2021! If you have questions or need additional information, please contact Hayley Ross at hayley@chicagoplays.com.

Key Dates:

Chicago Theatre Week takes place Thursday, February 25 through Sunday, March 7, 2021

Official Hashtag:

#CTW21
Where possible, also include #ChiTheatre #ChicagoActsTogether #ChicagoPlays

Main Website:

ChicagoTheatreWeek.com (Please direct all people to this page; there will not be direct links to individual theatre info)

Logos:

Color Logo – JPG – click here to view
Black & White Logo – JPG – click here to view
White Logo (transparent background) – PNG – click here to view
Color Logo (transparent background) – PNG – click here to view
For other versions, please contact us.

Email/Social Media/Website Images:

For eblasts, please add Hayley@chicagoplays.com to your organization’s email list before sending.
Images should link to http://www.chicagotheatreweek.com.

Static Images:
Horizontal  – 1280 x 820 (good for website, emails)
Horizontal – 1200 x 628 (good for Facebook, Twitter)
Square – 1200 x 1200 (good for Instagram, website, emails)
Vertical – 1080 x 1920 (good for Stories, website, emails)

Video:
Promo Video #1 (shorter) – MP4, no sound
Promo Video #2 (longer) – MP4, no sound
“We Will Be Back” Video – MP4 or MOV, this video was first released in October 2020 and has been rebranded for CTW 2021

To generate engagement/sharing:
How it works: In Stories, ask your followers to take a screenshot of the following image, to fill it out, and then to share it in their own story. They can also share the blank version to encourage their friends to do the same.
“I love CTW because…” Blank Box – Vertical 1080×1920 (good for Stories)
“Learn/Engage/Support” Fill-In-The-Blanks – Vertical 1080×1920 (good for Stories)

Sample General Messaging:

Join us for a reimagined Chicago Theatre Week in 2021! This year, take time to discover a new theatre company, experience virtual shows from your home, and help to strengthen Chicago theatres by donating the money you would have spent on Theatre Week tickets.

Like so many events recently, Chicago Theatre Week 2021 will look differently than it has the past 8 years. The shutdown caused by the COVID-19 pandemic, which began shortly after Theatre Week 2020, has been especially hard on the theatre community and has lasted longer than ever anticipated. Theatres were some of the first to close and will be the last to re-open.

Many of our theatres are continuing to keep the spirit of Chicago theatre alive through connecting virtually with audiences through online performances and programs as well as developing opportunities to safely bring the community together in-person again.

We cannot wait to welcome you back into our theatres! Until then, we invite you to learn about, engage with, and donate to Chicago theatres during CTW in 2021.

Sample Copy for Social Media Posts:

Mark your calendar for a reimagined Chicago Theatre Week: February 25 – March 7, 2021! Discover a new theatre, experience virtual productions, and donate to help theatres survive and thrive in Chicago. Learn more at ChicagoTheatreWeek.com. #CTW21

Discover a new theatre company, experience virtual shows from your home, and help to strengthen theatres by donating the money you would have normally spent on Theatre Week tickets. Learn more at ChicagoTheatreWeek.com. #CTW21

[THEATRE COMPANY] is proud to participate in Chicago Theatre Week February 25 – March 7. Check out ChicagoTheatreWeek.com for more details on the reimagined event for 2021! #CTW21

Discover the fearless soul of Chicago and join us for Chicago Theatre Week February 25 – March 7, 2021. Learn more: ChicagoTheatreWeek.com #CTW21

Chicago Theatre Week has been reimagined for 2021! Learn about, engage with, and support Chicago theatres this February 25 – March 7. ChicagoTheatreWeek.com #CTW21

Sample E-Newsletter Mentions:

[THEATRE COMPANY] is proud to participate in a reimagined Chicago Theatre Week February 25 – March 7, 2021. Check out ChicagoTheatreWeek.com to find out how you can engage with and support Chicago theatres!

Press Release Boilerplate:

About Chicago Theatre Week
Chicago Theatre Week is an annual celebration of the rich tradition of theatre-going in Chicago. As a program of the League of Chicago Theatres, in partnership with Choose Chicago, CTW is in its ninth year and will take place February 25 – March 7, 2021. Chicago Theatre Week 2021 will look differently than it has before, with the focus shifted to supporting theatres and engaging with digital content. Find more information at ChicagoTheatreWeek.com.

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