Year of Chicago Theatre Digital Toolkit

Below are images, links, and copy to help your organization promote the 2019 Year of Chicago Theatre! If you have questions or need additional information, please contact Laura Nair at the League of Chicago Theatres, or Jamey Lundblad at the Chicago Department of Cultural Affairs and Special Events.

Brand Position: Theatre is the fearless soul of Chicago.
Brand Tenets: Brave | Awe-Inspiring | Visceral | Provocative | Welcoming

Official Hashtags:

#2019isYOCT #ChiTheatre

Main Call To Action:

ChicagoPlays.com


NEW! “Promise To Play” Campaign (now thru October):

Square Promo Image (1080 x 1080) – good for Instagram
Horizontal Promo Image (1200 x 675) – good for Facebook and Twitter

Details: https://chicagoplays.com/promise-to-play/
Hashtag: #PromiseToPlay

Sample Social Media Posts:

Are you seeing a show this weekend? Take a moment and #PromiseToPlay during the Year of Chicago Theatre and you’ll be entered for a chance to WIN >>> https://chicagoplays.com/promise-to-play/ #2019isYOCT #ChiTheatre

Enter to win monthly prize packages when you promise to see a #ChiTheatre show! #2019isYOCT
Check out #PromiseToPlay: https://chicagoplays.com/promise-to-play/


Social Media Accounts (for tagging):

League of Chicago Theatres: @ChicagoPlays | FacebookTwitterInstagram
Department of Cultural Affairs and Special Events: @ChicagoDCASE | FacebookTwitterInstagram

Art on theMART is celebrating the Year of Chicago Theatre with featured projections by John Boesche. Theatres that show their support on social media are eligible to receive a mention on the AOTM website. If you are interested, please contact alyssak@carolfoxassociates.com. Plus, click here for the Art on theMART social media toolkit!

Key Documents:

Chicago Theatre Brand Presentation
Chicago Theatre Brand Book
YOCT Press Release – 9/17/2018
YOCT Press Release – 2/11/2019

Logos:

Black & White Logos – PNG, JPG, EPS –  click here to view
Download the file from the Google Drive and save to your computer. YOCT logo guidelines are also included.

Videos (revised May 2019):

Sizzle Reel (2-min) – YouTubeFacebook
Sizzle Reel (60-sec) – YouTube, Facebook
Sizzle Reel (30-sec) – YouTube, Facebook

Social Media Graphics (updated May 2019):

Facebook Cover Photo (820px w x 312px h, jpg) – to use throughout 2019
Image – with collage (1200px w x 630px h, jpg) – good for Facebook and Twitter
Image – only logo (1200px w x 630px h, jpg) – good for Facebook and Twitter
Square Image – with collage (1200px w x 1200px h, jpg) – good for Instagram
Square Image – only logo (1200px w x 1200px h, jpg) – good for Instagram

Example Messaging:

Short Form Copy (<50 words):

To truly fall in love with Chicago, you must go to our theatres. This is where the city bares its fearless soul.

From Broadway musicals to storefront plays and improv, there’s a seat waiting for you at one of our 200+ theatres.

Book your next show today!

Medium Form Copy (<75 words):

To truly fall in love with Chicago, you must go to our theatres. This is where the city bares its fearless soul.

Home to a community of creators, risk-takers, and big hearts, Chicago theatre is a hotbed for exciting new work and hundreds of world premieres every year.

From Broadway musicals to storefront plays and improv, there’s always a seat waiting for you at one of our 200+ theatres.

Book your next show today!

Long Form Copy (Option 1, <125 words):

To truly fall in love with Chicago, you must go to our theatres. This is where the city bares its fearless soul.

Home to a community of creators, risk-takers, and big hearts, Chicago theatre is a hotbed for exciting new work and hundreds of world premieres every year. From joy to heartache and every feeling in between, Chicago’s exceptional ensemble of talent provides exhilarating experiences that make audiences come alive.

This spirit of Chicago theatre is found in all of our neighborhoods, from downtown theatres to behind the storefronts, in a diverse collection of over 200 dynamic theatres. From musicals to plays to comedy, theatre is for everyone in Chicago.

Book your next show today!

Long Form Copy (Option 2, <150 words):

No other theatre in the world is quite like Chicago theatre.

It’s real, elevated to an intensity you cannot turn away from. Even on your first visit, you can feel it. From joy to heartache and every feeling in between, Chicago’s exceptional ensemble of talent provides exhilarating experiences that make audiences come alive.

Rising from a city of innovators, risk-takers, and big hearts, Chicago theatre is a hotbed for exciting new work and hundreds of world premieres every year. From the jaw-dropping productions of Broadway In Chicago to the intimate and honest storefront plays and improv, the spirit of the city can be found in our 200+ theatres.

To truly fall in love with Chicago, you must experience our theatre. This is where the city bares its fearless soul.

Book your next show today!

Example Social Media Posts:

#Chicago is home to 250 theatres (including five Tony-winners), the largest touring Broadway organization in the nation, and more world premieres than any other city. What shows have you seen? Try something new today! #2019isYOCT

The 2019 Year of Chicago Theatre is underway! This citywide, year-long focus on theatre is a celebration of creativity presented by @ChicagosMayor, @ChicagoDCASE, and @ChicagoPlays. #2019isYOCT #Chicago #theatre #chitheatre

To truly fall in love with Chicago, you must go to our theatres. This is where the city bares its fearless soul. 2019 is the Year of Chicago Theatre. Shows and tickets => ChicagoPlays.com @ChicagoPlays #2019isYOCT #Chicago #theatre #chitheatre

Boilerplate for Press Releases:

2019 Year of Chicago Theatre 
[Your theatre/organization name here] is proud to be part of the 2019 Year of Chicago Theatre, presented by the City of Chicago and the League of Chicago Theatres. To truly fall in love with Chicago, you must go to our theatres. This is where the city bares its fearless soul. Home to a community of creators, risk-takers, and big hearts, Chicago theatre is a hotbed for exciting new work and hundreds of world premieres every year. From Broadway musicals to storefront plays and improv, there’s always a seat waiting for you at one of our 200+ theatres. Book your next show today at ChicagoPlays.com.

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